eCommerce Development can be a tad exacting. Developers and project managers will need to take into account a number of factors, from search engine visibility to usability. However, a tactical approach can practically guarantee successful eCommerce development.

Here are a few tips that can effectively simplify the eCommerce development process.

Lots of potential users? Go for Redundancy

If the eCommerce website under development is to have thousands of users exploring it, it should be built for redundancy. It can be done the conventional way – separate servers for hosting website and database. You can also use CDNs for hosting images and videos. 

URL for SEO

Any website should be accessible and friendly to search engines so that they can find their way up the search engine ranks with further search engine optimization efforts. SEO begins from the website itself. This is why you should have a URL structure that focusses on target keywords. Check the URL of Amazon for instance. 

For optimal SEO, a keyword or a core feature of the services or products you offer should be present in the URL. An eCommerce framework based on effective SEO principles will put flesh on the SEO friendliness of your website.

Make product pages more detailed

The clickthrough and conversion rates of an eCommerce website depends a lot on its product pages. A product page, if not appealing enough, can break your business. Focus on adding detail to the product pages so that they are engaging enough to keep the viewers hooked.

Visitors may directly access your product pages from search engine results. They will find it more appealing if the product descriptions are clear and short. This optimizes the conversion rates. 

Make sure your marketing team can score

Relying on customers to find your website by accident is obviously not good. You need your marketing team to help the website reach potential customers rather than waiting for them to come to you. 

Sales and lead generation should be a priority while designing an eCommerce website. Make sure you follow principles that will catch the eyes of search engines like Google….in a good way. Your marketing team should be able to do the rest.

Simple sign-up process goes a long way

Have you noticed how easy it is to sign up on Amazon? A simple sign-up process appeals to a user who doesn’t want to go through a lot of field filling to get access to some information he/she really needs to check. 

A large user base means more sales, and in turn, more revenue. User interface optimization should be given great significance, though it’s mostly unexplored. Things that you usually don’t give importance to, like checkboxes, can actually impact your conversion rate.

Keep it interesting, short and simple.

Get support ready before launch

Every eCommerce website will face at least a few customers with some kind of problems regarding their purchase. They should be immediately get in touch with the support team. So make sure you have the support team ready before launching your website. 

Train your customer support team to resolve issues from account creation, to billing and delivery.

The tips mentioned above can simplify your eCommerce software development process, and reduce the likelihood of encountering issues post launch.